Chocolates from the Korean War to the 1950s

Contributor: Yongsan Legacy Team

Chocolate originally came to Korea during the time of the Daehan Empire. At that time chocolate was unfamiliar “food” and symbolized the duality of something…

Topic: Food, Yongsan Legacy
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Chocolate originally came to Korea during the time of the Daehan Empire. At that time chocolate was unfamiliar “food” and symbolized the duality of something of the barbarians and yet as a symbol of accepting western culture. Western culture was culturally rejected as something foreign but there was always the allure that it brought many conveniences and luxuries for the yangban class and the king and his court, and so chocolate was one of many items tried and, while not becoming popular, was still viewed as something luxurious and therefore desirable.

Not until the US Forces who came to the Korean peninsula with chocolates (and candy and other cultural unknowns) did chocolate become “accessible” to the common people. Actually it wasn’t all people who had access but chocolates and candies were something that soldiers passed out, especially to the young children who flocked around them and reminded the lonely soldiers of kids back home. At this time, the wealthy people were starting to enjoy chocolates, but all chocolates in Korea were import items and therefore scarce.

An emergency ration chocolate bar at Fort Myers, circa 1940.
David E. Scherman/The LIFE Picture Collection/Getty Images

 

Sometime in the 1950s Korea developed and marketed its own chocolate bar. The second chocolate bar was the 나하나 chocolate and with it came popularization. Chocolate now was made accessible to the common people. The bar was an entrepreneurial adventure that was well received by the public and soon afterwards other food companies were entering into the Korean chocolate market. One of these was Ghana chocolate launched in 1975 and which, surprisingly while other chocolate bars and companies faded out with the decades, Ghana chocolate is still marketed today … and with the same packaging! Chocolate became a symbol of Korea’s quickly growing food industry and the booming economic growth of Korea. Now, people who in former times had struggled to just eat, could actually enjoy the former elitest “food” as they were not limited to agricultural work for just maintaining life but they were working at jobs which brought in income for buying and enjoying market foods. In the 1950s and 1960s chocolate bars became an unspoken symbol of changing traditions and more cultural acceptance of western culture.

 

Source:

https://ethnoscopes.blogspot.kr/2012/09/a-history-of-chocolate-in-korea.html

by Park So Mi and Park Su